Introduction
If you’re a distributor in the beauty industry, reselling beauty equipment is crucial. However, when reselling machines, all distributors desire unique equipment that can’t be found at the original manufacturer.
Of course, if you have a thorough understanding of market demand and better ideas about the machine’s technology, you might consider selectively incorporating multiple technologies or updating the original technology.
Therefore, OEM and ODM services for beauty equipment are currently a pressing business need for beauty equipment distributors. Liton Laser is a professional beauty equipment manufacturer, providing professional OEM and ODM services.
What is OEM?
OEM (Original Equipment Manufacturer) is characterized by the brand providing complete product design, technical specifications and raw materials, and the manufacturer is only responsible for production on demand. It has no right to modify the design or sell under its own brand. It is commonly known as “private label production” or “contract manufacturing”.
The brand owner (distributor) does not directly manufacture the equipment; instead, they outsource the production to another manufacturer (the beauty equipment manufacturer). The manufacturer produces the equipment according to the distributor’s requirements and technical standards.
For example, a beauty distributor might design a unique aesthetic device, but no factory can manufacture it. They then find a factory (Liton Laser), share their ideas and design with them, and the distributor will manufacture the machine they need. Ultimately, the new aesthetic device will be sold under the distributor’s brand.

What is ODM?
ODM (Original Design Manufacturer) is characterized by manufacturers designing and producing their own products, which brands can then directly label or slightly modify for sale. Manufacturers typically retain the intellectual property rights to their designs (unless the brand owner buys them out), a practice commonly known as “labeling.”
Manufacturers independently complete product research and development and design, while brand owners can directly purchase ready-made products or make minor adjustments to the products and then sell them under their own brand.
In the beauty industry, for example, equipment manufacturers are responsible not only for production but also for product design. Distributors choose to use the manufacturer’s existing beauty equipment based on the factory’s design and production capabilities. Furthermore, the beauty equipment chosen by the distributor will bear their own brand label, while the design and manufacturing are all completed by Liton Laser (the beauty equipment manufacturer).
Beauty Equipment OEM Process
1. For Brand Owners (Distributors)
Equipment Technology Selection
Brand owners (beauty equipment distributors) need to consider market needs, identify technologies suitable for the local market, and be able to master the technology of new equipment. They also need to prepare technical requirements documents for manufacturers.
Software and Interface Selection
Beauty salon dealers may have specific requirements for the machine’s user interface, so they can provide design drawings. Liton Laser will then implement the UI design and software functionality according to your requirements.
Equipment Hardware Requirements
If there are strict requirements for certain parameters of the machine, then to meet those requirements, it is necessary to change the source of parts and use higher-specification parts and hardware. Therefore, aesthetic dealers can specify requirements for the source of hardware.
Equipment Shell Design
Distributors may have certain requirements regarding the shell and style of the machine, so the brand needs to provide the machine shell design and internal structure drawings.
Brand Logo Marking
Brand owners need to design an aesthetically pleasing logo for the equipment, packaging the machine as an exclusive product. Therefore, they need to provide the logo source file (SVG, AI, or PNG format). If a brand name is to be added, the brand name also needs to be provided.
2. For Manufacturer (Beauty Equipment Manufacturer)
User Interface & Software
The beauty equipment manufacturer completed a professional user interface (UI) design based on the brand’s requirements and recorded the software program to ensure it was safe and bug-free.
Hardware Technology
Manufacturers select suitable machine hardware and parts to meet the technical requirements of the brand and complete quality testing on the machine parts.
Assembly of shells and structures
The supplier completed the internal structure of the machine and the shaping and polishing of the shell according to the brand’s drawings. The final product consisted of the machine’s shell and main structure.
Add brand and logo
Suppliers need to add the brand’s logo and brand name to the machine. Liton Laser typically adds its logo to the machine’s operating interface and provides a logo sticker for the machine’s shell. The brand name can also be added to the side panel of some machines, but it’s generally recommended that the brand name be limited to 7 characters.
Complete machine testing
Once the software and hardware are ready, the machine needs to be assembled and its safety and energy output tested. We need to ensure the safe use of the machine.
Finished product display and packaging
Once all safety and testing procedures have been completed, the manufacturer needs to present the finished machine to the customer for confirmation. The machine is then packaged, typically in an aluminum case lined with pearl cotton and dust cover.
Machine manual and instructions.
Once the machine is complete, the supplier will also need to provide a user manual for the aesthetic device, as well as some visual materials. If you choose Liton Laser, we will also prepare a clinical treatment guide for the corresponding device.
Beauty Equipment ODM Process
1. Distributor Preparation
Distributors only need to select the most suitable model from the factory’s existing machines and plan the language, logo, brand name, and colors.
Therefore, in the ODM process for aesthetic equipment, distributors/beauty salon owners/clinics only need to prepare:
- Logo source file.
- Brand name confirmation.
- Machine shell color selection.
- Consideration of the machine’s interface language.
2. Manufacturer Production
In ODM services, manufacturers only need to confirm some basic requirements from customers, such as colors, language, and logos. Then they can add these to the normal production plan.
Software confirmation
Based on the client’s requirements, we need to add the client’s logo to the user interface and modify the machine system language to a custom language. Furthermore, it was confirmed that the software functions correctly in multi-language mode.
Shell Modification
The shell color can be modified to meet the customer’s requirements. The machine color can be customized according to the customer’s preferences and aesthetics. Logo stickers can also be prepared so that the logo can be affixed to the machine’s shell.
Production and Inspection
Follow normal production procedures and conduct daily safety and performance checks on finished machines. Ensure the machines are of high quality and perfect.
Confirmation and Transportation
Once the final ODM machine is confirmed with the customer and everything meets the customer’s requirements, the machine needs to be packaged and shipped.
Aesthetic Equipment OEM/ODM Services
Liton Laser provides professional OEM and ODM services for aesthetic and medical devices, with a complete production process and over 20 years of manufacturing experience.
Liton Laser offers a comprehensive suite of professional services, including multi-technology integration, user interface design, shell model design, parameter specifications, and clinical outcome assessments.
Furthermore, it provides visual materials such as high-resolution machine photos and videos for marketing purposes, and clinical treatment guidelines to ensure treatment outcomes.
For more detailed information on beauty equipment OEM and ODM services, please visit: https://www.litonlaser.com/oem-odm/
Frequently Asked Questions
Q1: How can I find reliable OEM/ODM services for aesthetic equipment?
If you require OEM or ODM services for aesthetic equipment, you can contact Liton Laser. We offer professional design and manufacturing services to meet all your ideas and new projects.
Q2: How long is the production cycle for OEM/ODM?
ODM services typically have a shorter lead time, consistent with normal production cycles. Liton Laser’s ODM production time is approximately 7 business days.
OEM services usually require customization and modifications, necessitating a complete overhaul of models, technologies, and interfaces, thus generally taking longer. Liton Laser’s OEM services for beauty equipment typically take 1 to 3 months, depending on the project’s complexity.
Conclusion
For OEM and ODM services in the beauty equipment industry, you need to find an experienced beauty equipment manufacturer.
Liton Laser is a highly experienced beauty equipment manufacturer that can provide professional OEM and ODM design services with a transparent process.
If you have custom design needs for beauty equipment, please feel free to contact Liton Laser.




