Introduction
The InterCHARM EXPO, a prestigious and long-established international beauty exhibition, is the premier international trade fair in Russia and Eastern Europe. Held annually in October, it’s a major gathering for beauty industry manufacturers and suppliers, as well as businesses in the fragrance/makeup market and salon sectors worldwide.
In 2022, with changes in circumstances, the exhibition was taken over by the original team from the Russian exhibition group, ExpoVisionRus. InterCHARM EXPO remains Russia’s most successful and influential international beauty exhibition.
The four-day InterCHARM EXPO showcases the latest trends in the beauty industry, allowing exhibitors’ products to become new benchmarks for local retail businesses’ product lines, while also providing beauty salons and industry experts with new perspectives and sources of goods.
Liton Laser has great trust in InterCHARM Expo, a highly influential exhibition brand that many of our clients highly regard. Therefore, the 2025 Russian Autumn International Beauty Expo is one of the beauty exhibitions we actively participate in.
Exhibition Details
| Exhibition Time | October 15-18, 2025 |
| Exhibition Name | InterCHARM Expo 2025, the Russian Autumn International Beauty Exhibition |
| Exhibition Hall Address | Moscow Exhibition Center |
| Exhibition Area | 12,000 square meters |
| Exhibitors | 245 |
| Professional Visitors | 13,000+ |
Exhibition Product Range
1. Beauty Products
Perfumes, fragrances, makeup and skincare cosmetics, natural beauty products, baby skincare products, hygiene products, BAAs, daily chemical products, household goods, cleaning products, professional beauty salon cosmetics, beauty equipment, SPA products, cosmeceuticals, oral and dental care products, shaving products, beauty gifts, etc.
2. Nail Products
Nail services, nail tools, nail tips, nail polish, foot care products;
3. Beauty Packaging and Raw Materials
Perfume bottles, spray nozzles, glass packaging, plastic packaging bottles, beauty printed packaging, beauty transparent plastic packaging, beauty chemical raw materials & ingredients, fragrances, manufacturing labels, private labeling, etc.;
4. Beauty Equipment
SPA equipment, beauty instruments, cosmetic industrial machinery and equipment, health products and equipment;
5. Hair Products
Hair dryers, hair straighteners, hair styling tools, professional hair care products, equipment and beautician care tools, wigs, etc.
Exhibition Exhibitor – Liton Laser
As a professional beauty equipment manufacturer, Liton Laser has made thorough preparations for InterCHARM Expo, and has prepared 4 units of popular and cost-effective beauty machines to meet the local beauty needs in Russia.
1. BBL Laser Machine
The IPL series of products is famous for its phototherapy skin rejuvenation. The BBL (Broad Band Light) is the latest version of the IPL machine. It not only has a wide range of treatment options but is also affordable, making it ideal for beauty seekers with limited budgets who need more treatment functions.
The main functions of the BBL machine are skin rejuvenation, hair removal, and anti-aging. Effective hair removal is achieved through a 695nm handpiece. Liton Laser has incorporated an SHR (Speed Hair Removal) mode into the BBL machine, enhancing its effectiveness for cosmetic hair removal treatments.
Skin rejuvenation and anti-aging are currently the primary treatment goals of the BBL machine. Compared to ordinary IPL machines, the BBL incorporates cryotherapy. The handpiece can generate low-temperature technology, creating an extremely cool sensation on the patient’s skin upon contact, greatly enhancing the treatment experience.
View more details about the BBL machine: https://www.litonlaser.com/product/bbl-laser-treatment-machine/
2. Thulium Erbium Laser
In the current cosmetic market, 1927nm thulium laser is extremely popular. As the most advanced and effective non-ablative treatment available, it features a short recovery period, fewer treatment sessions, and noticeable results after just one session. It has received excellent feedback and support in the European and American markets.
Thulium and thulium-erbium lasers offer a wide range of applications suitable for most cosmetic treatments. However, in our real-world testing and use at Liton Laser, we found that thulium lasers have a positive effect on three skin issues: melasma, acne, and photoaging.
For all types of melasma (pigmentation/vascularity), thulium lasers show significant improvement, with noticeable results seen after just one treatment session. Acne also shows noticeable improvement after only one treatment session. For skin aging, three treatment sessions are needed to achieve satisfactory results.
Check out more details about thulium lasers/thulium-erbium dual-wavelength lasers: https://www.litonlaser.com/product/1927-nm-thulium-1550-nm-erbium-laser/
3. Skin Analysis Machine
We sell skin analyzers with the best value for money, featuring 3 industrial-grade cameras, 8-spectrum imaging technology, and 4 dimensions for skin issue assessment. They use AI to intelligently analyze facial photos and display the final analysis report on an iPad. Improvement suggestions are generated at the bottom of the report, which can be added to your own products or laser services to create a successful marketing loop.
Skin analyzers are often used as the first step in beauty services. By conducting in-depth analysis of the patient’s skin, they can examine surface issues and underlying problems, show the patient a complete picture of their skin in advance, and recommend treatment products and laser services to facilitate further treatment and improvement.
The skin analyzer is very easy to use. First, clean the patient’s skin, take a picture with the camera, wait 2 minutes, and then you can view the skin report on your iPad. If you are a beauty salon or clinic, you can log in to the website backend in advance, upload your skincare products and laser services, and the skin analyzer will determine the functions of your products and services, compare them with the patient’s skin problems, and display them in the correct patient skin report.
For more information and details about the skin analyzer, please visit: https://www.litonlaser.com/product/skin-scanner-facial-skin-analyzer/
4. Fusion Plasma Device
Liton Laser sells cold and warm plasma fusion machines that combine cold and warm plasma treatments to address most skin issues. Driven by argon/helium gas, the plasma is fully released and presented as an electric arc. This low-voltage arc is harmless to human skin and can be applied directly to the skin.
Fusion plasma is suitable for most cosmetic skin treatments and has excellent results in treating acne, skin tightening, and bacterial/fungal skin infections. Based on long-term clinical use and customer feedback, Liton Laser has concluded that fusion plasma is highly effective for buttock lifting, acne treatment, and onychomycosis treatment.
The hot and cold fusion plasma, combined with 11 handpiece tips, allows you to choose the most suitable tip based on different treatment needs and body parts. Combined with the professional treatment of the operator (beautician/doctor), it ensures the correct treatment for the patient.
For more details on the fusion plasma machine, please visit: https://www.litonlaser.com/product/fusion-plasma-facial-treatment-device/
Why does Liton Laser Join in InterCharm Expo?
1. To fill market demand. Currently, many large companies have suspended business and trade activities in Russia, so retailers are looking for new products and new suppliers and manufacturers to fill the market demand of over 146 million people.
2. Currency exchange rate advantage. The EUR/USD/RUB exchange rate is very favorable for Russian companies (as in 2015), resulting in very high purchasing power from tourists.
3. A niche market with advantages for Chinese manufacturers. Starting in April 2022, imports of cosmetics between Russia and China increased by $30 million. At the beginning of 2021, the top three cosmetics suppliers in our market were companies from France, Germany, and Italy. Bilateral trade between China and Russia reached a new high. According to relevant statistics, trade between Russia and China increased by 29.3% year-on-year in 2022, reaching $190.27 billion, a record figure for both countries, with Russia accounting for 3% of China’s total foreign trade. In the past year, China’s exports to Russia increased by 12.8%, reaching $76.123 billion.
Frequently Asked Questions
Q1: What is InterCHARM Expo?
InterCHARM Expo is Russia’s premier event for the perfume and cosmetics industry, a primary gathering place for beauty, nail, aesthetics, and wellness professionals—from artisans to executives, from established manufacturers to entirely new companies in the market. This year’s expo features two floors with seven halls, covering approximately 60,000 square meters of exhibition space. Over 1,400 exhibitors from 17 countries are participating, bringing together professionals, brands, manufacturers, and enthusiasts from around the world in the beauty, hair, nail, and beauty equipment and materials sectors.
Q2: Why did Liton Laser join InterCHARM Expo?
InterCHARM Expo has a strong influence in the Russian beauty industry. Beauty equipment manufacturer Liton Laser is very optimistic about the Russian market, and we hope to develop sufficient brand awareness in Russia.
Q3: What are the dates and address of InterCHARM Expo 2025?
The 2025 InterCHARM Expo will be held from October 15th to 18th in Moscow, Russia.
Conclusion
The 2025 InterCHARM Expo was a resounding success, and Liton Laser reaped significant benefits. We successfully promoted our best-selling products to the Russian market and established initial partnerships with professional distributors, which we are very pleased with.
InterCHARM Expo provides a seamless connection between beauty industry product manufacturers and users. It’s an excellent platform that makes collaborations in the beauty industry more transparent, allowing manufacturers and users to better understand and cooperate.
